Innovative Marketing: Augmented reality business cards


I wrote about this yesterday in LinkedIn but I am going to write about this on my blog because I think this story is huge. I am going to bring some portions of my previous post on LinkedIn:

Augmented reality is an innovative technique to market your goods and services through business cards that do more than look good. Augmented reality lets the reader indirectly or directly views elements of the physical environment augmented by computer-generated sensory input such as sound, video, graphics or GPS data. This means that your current perception of reality is enhanced by computers. The application of this technique to business can be limitless. For example, I was searching for new and innovative business cards for my art business because I have described myself as an artist of innovation. Therefore, my art and my business model have to have the look of creative innovation as well as the use of the latest technology. I discovered that I can create a business card and then freely add visual enhancements that are not limited by the space of the small business card of 2 x 3 inches, for example. I can add a QR code that with an iPhone, my customer can see the latest coupons or deals. I also discovered that I could enhance my business card by adding a video of my process or images of my portfolio. The idea of adding items to the business card that can be seen through an iPhone makes my brand more innovative and less forgettable than the regular rectangular business cards. I can also add other things such as sound, or GPS data to the location of my gallery. The idea is to be creative and to move in a visual expression that is beyond the limitations of the physical small business card. I want my customers to experience a game, for example, or a song if you are in the music industry. The possibilities of using this technique are endless. Let just say that the idea of adding something like that to one of my paintings and making the whole artistic experience more fun and innovative are a great temptation. I want everyone to walk through a gallery and view my art and point their I Phones to take a picture, and find new surprises.  The strategy is to create your own business card and to add the augmented reality to it with apps. I plan to try to add the computer-enhancements using an app that was on YouTube.  The app is called Geozet. I plan to try it and see if my business card experience can be enhanced with augmented reality.

To view my art follow my LinkedIn site Rossana Kelton, Artist of Innovation.

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Art critics are often frustrated artists grinding their axes on new artists seeking approval from them. Do you agree?

I am opening this question for others to provide feedback. Do I agree? No. We need art critics to provide a feedback of our work. Criticism provides engagement and discourse. Art has a role in society. The art critic provides value to the artwork. Critics make fine distinctions among like artworks. A devaluation of criticism forces the value of the artwork to be based solely on the local market. Artists need critics to create value for the artwork. This helps the artist to expand to other national or international markets. Criticism is a form of communication; feedback helps make artwork products stronger, it forces the artist to think how he or she works, the right kind of criticism can create an advantage, using positive language elicits a solution without taking it personally.

Michel Foucault’s ethos of practicing criticism:

“A critique is not a matter of saying that things are not right as they are. It is a matter of pointing out on what kinds of assumptions, what kinds of familiar, unchallenged, unconsidered modes of thought the practices that we accept rest…Criticism is a matter of flushing out that thought and trying to change it: to show that things are not as self-evident as one believed, to see what is accepted as self-evident will no longer be accepted as such. Practicing criticism is a matter of making facile gestures difficult.”



Campbell, David. “The importance of criticism” https://www.david, 15 May, 2012.

Simek, Peter, “Why is Art Criticism, And Why do We need It?”,, Arts and Entertainment, May 7, 2013.

What do Art Critics do? Why do we need them?

I found this post online at:


Defining Art Criticism


· Art criticism is responding to, interpreting meaning, and making critical judgments about specific works of art.

· Art critics help viewers perceive, interpret, and judge artworks.

· Critics tend to focus more on modern and contemporary art from cultures close to their own.

· Art historians tend to study works made in cultures that are more distant in time and space.

· When initially introduced to art criticism, many people associate negative connotations with the word “criticism.”

A professional art critic may be

· a newspaper reporter assigned to the art beat,

· a scholar writing for professional journals or texts, or

· an artist writing about other artists.

Journalistic criticism

· Written for the general public, includes reviews of art exhibitions in galleries and museums.

· (Suggestions that journalistic criticism deals with art mainly to the extent that it is newsworthy.)

Scholarly art criticism

· Written for a more specialized art audience and appears in art journals.

· Scholar-critics may be college and university professors or museum curators, often with particular knowledge about a style, period, medium, or artist.



-Four levels of formal analysis, which you can use to explain a work of art:

1. Description = pure description of the object without value judgments,

analysis, or interpretation.

· It answers the question, “What do you see?”

· The various elements that constitute a description include:

a. Form of art whether architecture, sculpture, painting or one of the minor arts

b. Medium of work whether clay, stone, steel, paint, etc., and technique (tools used)

c. Size and scale of work (relationship to person and/or frame and/or context)

d. Elements or general shapes (architectural structural system) within the composition, including building of post-lintel construction or painting with several figures lined up in a row; identification of objects

e. Description of axis whether vertical, diagonal, horizontal, etc.

f. Description of line, including contour as soft, planar, jagged, etc.

g. Description of how line describes shape and space (volume); distinguish between lines of objects and lines of composition, e.g., thick, thin, variable, irregular, intermittent, indistinct, etc.

h. Relationships between shapes, e.g., large and small, overlapping, etc.

i. Description of color and color scheme = palette

j. Texture of surface or other comments about execution of work

k. Context of object: original location and date

2. Analysis = determining what the features suggest and deciding why the artist used such features to convey specific ideas.

· It answers the question, “How did the artist do it?”

· The various elements that constitute analysis include:

a. Determination of subject matter through naming iconographic elements, e.g., historical event, allegory, mythology, etc.

b. Selection of most distinctive features or characteristics whether line, shape, color, texture, etc.

c. Analysis of the principles of design or composition, e.g., stable,

repetitious, rhythmic, unified, symmetrical, harmonious, geometric, varied, chaotic, horizontal or vertically oriented, etc.

d. Discussion of how elements or structural system contribute to appearance of image or function

e. Analysis of use of light and role of color, e.g., contrasty, shadowy,

illogical, warm, cool, symbolic, etc.

f. Treatment of space and landscape, both real and illusionary (including use of perspective), e.g., compact, deep, shallow, naturalistic, random

g. Portrayal of movement and how it is achieved

h. Effect of particular medium(s) used

i. Your perceptions of balance, proportion and scale (relationships of each part of the composition to the whole and to each other part) and your emotional

j. Reaction to object or monument

3. Interpretation = establishing the broader context for this type of art.

· It answers the question, “Why did the artist create it and what does it mean

· The various elements that constitute interpretation include:

a. Main idea, overall meaning of the work.

b. Interpretive Statement: Can I express what I think the artwork is about in one sentence?

c. Evidence: What evidence inside or outside the artwork supports my interpretation?

4. Judgment: Judging a piece of work means giving it rank in relation to other works and of course considering a very important aspect of the visual arts; its originality.

· Is it a good artwork?

· Criteria: What criteria do I think are most appropriate for judging the artwork?

· Evidence: What evidence inside or outside the artwork relates to each criterion?

· Judgment: Based on the criteria and evidence, what is my judgment about the quality of the artwork?


Barrett’s Principles of Interpretation

1. Artworks have “aboutness” and demand interpretation.

2. Interpretations are persuasive arguments.

3. Some interpretations are better than others.

4. Good interpretations of art tell more about the artwork than they tell about the critic.

5. Feelings are guides to interpretations.

6. There can be different, competing, and contradictory interpretations of the same artwork.

7. Interpretations are often based on a worldview.

8. Interpretations are not so much absolutely right, but more or less reasonable, convincing, enlightening, and informative.

9. Interpretations can be judged by coherence, correspondence, and inclusiveness.

10. An artwork is not necessarily about what the artist wanted it to be about.

11. A critic ought not to be the spokesperson for the artist.

12. Interpretations ought to present the work in its best rather than its weakest light.

13. The objects of interpretation are artworks, not artists.

14. All art is in part about the world in which it emerged.

15. All art is in part about other art.

16. No single interpretation is exhaustive of the meaning of an artwork.

17. The meanings of an artwork may be different from its significance to the viewer. Interpretation is ultimately a communal endeavor, and the community is ultimately self- corrective.

18. Good interpretations invite us to see for ourselves and to continue on our own.

Barrett, Terry. (1994) Criticizing Art: Understanding the Contemporary. Mountain View, California: Mayfield Publishing Company.




2017 Happy New Year

For 2017, I have the following New Year resolutions:

  • To create more artwork that meets my own time-frame. I plan to create artwork without having to meet deadlines for art shows, etc. Meeting deadlines interferes with my creative process.
  • To create a professional logo that meets all my business goals.
  • To implement a marketing plan to create work that is marketed to interior designers and galleries.
  • To sell my art. I want to begin to seriously sell my art instead of having my art hanging in my gallery at home.
  • To create more quality artwork that I can show in different venues.
  • To improve the quality of all my work. This includes my online presence and my current internet sites. To dedicate more time to manage my internet sites.
  • To network with more people on Twitter, Facebook, Pinterest, Instagram, etc.
  • To write a second book about art, etc.
  • To create more free time to dedicate to my artwork.

These are my New Year resolutions for 2017. I will post during the year in terms of the progress of these resolutions. I also welcome other ideas, etc.

2017 Pantone Color of the year

Pantone color of the year for 2017 is “Greenery”


Click the link below to see the article:

Rossana Kelton, Artist of Innovation

Changing Shopify Store Design

I am changing the design of my Shopify Store. I want to sell my artistic creations to a commercial market so I am changing the design to reflect this marketing change. I will provide more information as I go about changing and publishing a new design. Please see below the current Shopify store design:

Christmas Bazaar sale of my Christmas Crafts- Bizarre Bazaar coming this weekend in Roswell, Georgia

I am very nervous because I am getting ready to participate as a vendor in a Craft Show located in Roswell, Georgia called: Bizarre Bazaar. The hours are Saturday, December 3 from 10 AM to 4 PM and Sunday December 4, 2016 from 1 PM to 4 PM.  It is sponsored by the Roswell Fine Arts Alliance located at 9100 Fouts Road, Roswell, Georgia. It is located in the main building of the Roswell Fine Arts Alliance that is located off of Holcomb Bridge Road (exit 7 off 400) behind the East Roswell Public Library. This is a small house that is located in the East Roswell Park. This is a fun event because various vendors, including RFAA members, get together and shares their crafts, sell to customers, talk, share cookies, etc. There are cookies for sale and even have Chef Wendy’s Kitchen. Chef Wendy’s soups are delicious and her sandwiches are also very delicious. They are sold in coordination with the Bizarre Bazaar Craft show. I also enjoy that we have a strange and creative Christmas hat contest. This year I am ready to bring a hat that I know others will not have because I spent a couple of weeks working to get a fun hat for the show. I also enjoy making the crafts for the show. In previous years, I brought jewelry to the show and was not able to sell much. I really enjoyed making jewelry but this year I have been working on a new craft. This is my first year making Christmas ornaments. I have been working on making ornaments since August, 2016. The idea of making Christmas ornaments came from my husband Patrick. He is a practical individual who suggested that if I don’t sell any Christmas ornaments at the craft show I can at least place them in our own Christmas tree at home. I am more optimistic in that I think that I am going to sell some if not all the Christmas ornaments that I have created for the show. Each Christmas ornament is different and original. I have not made two Christmas ornaments that are alike. All the Christmas ornaments are handmade and created by myself, Rossana Kelton. I learned to play with a glue gun and I also had some other Christmas ornaments experiences. I decided that since I had never worked on Christmas ornaments I was going to look at a few YouTube videos to learn how to decorate Christmas ornaments. I learned that some of the crafts that are on YouTube don’t really work as demonstrated. For instance, I wanted to make Christmas ornaments that were abstract so I decided to paint them as in a YouTube video and began by using some of the acrylic paints which I had around. I noticed that the acrylic, after coating the inside of the ornament did not dry for a period of 7 days. I had to wash all the ornaments off and begin again. I also had to purchase more paint that adheres to glass. I did not realize that glass Christmas ornaments required so much work. I also learned to adhere jewelry to the ornaments but did not realize that some jewelry can come off later after the glue is dry because it is very heavy. I also had an added requirement that I had to abide to the RFAA membership regulations (charter) and could not create any Christmas ornament that had any religious or political theme. This was easy for me since I was making a lot of ornaments with abstract art images that don’t have any specific theme. I also had to learn to use a glue gun that is more cool than hot. I really enjoyed learning to create a new craft such as Christmas ornaments. I am ready to begin refurbishing some of the old Christmas ornaments that I have stored for this year’s (2016) Christmas tree. I plan to continue utilizing my skills to make more beautiful creations. See you at the Bizarre Bazaar…..


Christmas Ornaments

I am selling my new Christmas ornaments on December 3 and 4, 2016 at a Christmas Bazaar called Bizarre Bazaar located on the Roswell Fine Arts Alliance on 9100 Fouts Road, Roswell, Georgia. The hours of the show are on Saturday, December 3 from 10 AM to 4 PM and Sunday, December 4 from 1 pm to 4 pm. I have posted the ornament images on facebook at:

See images of some ornaments below:




I also plan to set up an Christmas tree with Pink ornaments to donate all proceeds from the sale of those ornaments to Cancer research. I will post an image of that tree next.


Rossana Kelton, Artist of Innovation

Election day

Today is November 8, 2016 and it is Election Day. I am still preparing to for Bizarre Bazaar in the Roswell Fine Arts Alliance yearly craft show on December 3 and 4, 2016 at the 9100 Fouts Road, East Roswell Park, Roswell Georgia. It is located right off Holcomb Bridge Road, Alpharetta, Georgia. I have already voted and I hope that everyone comes to visit me at the Bizarre Bazaar to see my new ornaments. I am still trying to figure out how to improve on my painting of the ornaments. I am still working on ornaments even during Election Day.