2017 Pantone Color of the year

Pantone color of the year for 2017 is “Greenery”


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Rossana Kelton, Artist of Innovation


New “Art That Sells” available at Lulu.com


“Art that Sells” available at Lulu.com

Elements of Art: Unity

            Unity is the whole or total effect of a work of art that results from the combination of all of the work’s component parts, including the assigned ratio between harmony and variety. If unity is present, the eye, and brain are happy to see it. In classic design theory, artwork is unified and in harmony with its constituent parts and itself as a whole. All of the component parts must fit together to form a unified whole.  Proximity of objects in a design assists in unifying the objects in a work with an overlying or interesting theme. This harmonizes the work making it easier to understand a lingering pattern. Repetition also helps in achieving unity in a design. Design unity is achieved by contiguity or continuation. The piece of artwork must be continuous and flow. It should look like one unified process that flows from start to finish. One element should start where the other element ends or elements should overlap through a clever continuation of directions and edges from one area to the next. Another element of design unity is that the design must be in a state of balance. Another element of design unity is that the design must be in a state of balance. This includes aspects of color, light, texture, points of symmetry, and facets or faces of the creation.  Image

Elements of Art: Movement

The elements of art are the visual signs that are combined into optical units used by artists to communicate or express creative ideas. The combination of the basic elements of movement, unity, harmony, variety, balance, contrast, proportion, pattern, rhythm, color, hue and value represent the visual language of the artist.
The purpose of effective movement is to create unity in the artwork with eye travel. This is achieved by using repetition, rhythm and action. Movement unites various components of the work together. The artist can control the forces of movement in the viewer’s eyes by arranging the composition in a certain manner. Movement uses repetition when elements that have something in common are repeated regularly in the artwork. If the elements are repeated irregularly, then rhythm is created. Rhythm is the result of repetition which sends the eye from one area to another in direct, flowing or staccato movement. It can be created by continuous repetition, periodic repetition, or by regular alternations of one or more forms or lines. Color can be repeated in various parts of the composition to unify the various areas of the painting. Movement can also be created by action. Action can be implied in a painting and it creates life and activity within the composition. Action can be indicated by an arrow, a gaze or a pointing finger. It can also be demonstrated by a “freeze frame” effect of an object in motion, such as a flying hat suspended in the air or a runner taking the next step.