2017 Pantone Color of the year


Pantone color of the year for 2017 is “Greenery”

Clgreenery

Click the link below to see the article:

http://www.msn.com/en-us/lifestyle/home-and-garden/pantone-color-institutes-color-of-the-year-is-greenery/ar-AAliv4W?OCID=ansmsnnews11

Rossana Kelton, Artist of Innovation

Cover Image Size and ePublishing Hints


As I started epublishing books, I was not aware that different sites have different requirements for epublishing the cover image. If you are designing your own cover art, there are different requirements for the image.

For example many sites have the following suggested parameters:

Cover image file:  The recommendation is that all images be in the format .jpeg or .png. Cover images have to be uploaded in these two formats. ePublishing sites are not uploading images in .pdf format.  Also cover images cannot show web addresses, advertisements, promises of items that are not included or pricing. The ebook could be rejected if these items are present in the cover image. Sometimes an ebook is rejected in one site because it does not follow the epublishing formats of that site. The writer can go and revise the ebook until it meets the requirements of that site. The ebook can be epublished again.

The recommendation is for images to be clear, of the right exposure (not over or under exposed) and of good quality. Use a good image editor such as Adobe Photoshop to edit the image and create a good quality product.

File size: The recommendation is that the size should be less than or equal to 2 MB. It is suggested that you create the file size as small as possible. Sites such as Amazon, charges a digital delivery cost per ebook according to the size of the ebook file. This cost is paid by the author.

Dimensions: This is a tricky area. Some sites have images that require a minimum width of 1400 pixels.  My recommendation is to use a dimension of 1154 pixels by 1731 pixels and this worked for various sites.  

Resolution: Many ebook publishing sites do not have a recommended resolution. The recommendation is to set up a resolution of 300 dpi. One site had a resolution requirement of greater than 72 dpi.  If you consider publishing a paperback, the resolution has to be 300 dpi.

These are all suggestions. My recommendation is that you go to each epublishing site and study their requirements for uploading a cover image for your book. Each site has different suggestions and recommendations. An ebook can be rejected because the cover image failed to follow the requirements of that epublisher.

Resources:

Melody Simmons, Ebook cover size requirements/specifications, (Retrieved from http://ebookindiecovers.com/ebook-cover-size-requirementsspecifications/ on March 22, 2014).

ePublishing online books


          Many people think of fulfilling their dream of publishing a book online. To publish a book online, you must purchase an ISBN (International Standard Book Number) from Bowker Identifier Service and purchase one ISBN number for a set fee or purchase 10 ISBN numbers (this is the best deal if you plan to write more than one book). I was going to suggest to all ebook publishers to purchase a barcode. The only problem is that an ebook is not going to be scanned for re-order, such as a hard bound book. Therefore, I have not been able to find anyone who can either agree to disagree as to the use of a barcode on an ebook. ISNB numbers are important because this differentiates the publisher of a book. If a writer owns his or her own ISBN number, they are the official publishers of a book. If a company provides a “free” ISBN number, this company is the official publisher of the book.

           Many companies have their own formats and publishing guides with their expectations as to the formatting of text, generation of table of contents, editing, and cover images. The writer has to make the decision of selecting a company that he wants to work with. I researched various companies such as Lulu (free publishing), Lightning Source (fee publishing) and many others.  The main issue is money. A beginner might choose to self-publish with a free service. Let me make a clarification. A free service is not free. The “free” service charges a percentage of each sale to publish. Good luck publishing your ebook online. There is more to come on this topic based on experience

Business to Business (B2B) Direct Marketing


The seven key differences between B2B marketing and a consumer marketing[i]:

1. The business buyer wants to buy. Businesses need to buy products to continue operating or to fulfill a need. The business needs to buy this product to meet a requirement or need.

2. The business buyer is sophisticated. B2B buyers have experience in their field. They have a higher interest level and understanding of the product.

3. Business buyers will read/scan your copy. The marketing copy is relevant and important to them.

4. Business buying is a multistep  process. Many decision makers could be involved in the purchase process. Purchasing art could require the approval of a committee that consists of multiple decision makers.

5. Business-to-business buying involves multiple influences. This means that to sell to all these stakeholders, the marketing package is distributed to individuals who directly or indirectly have control in the buying process. This can increase interest in the artistic product or artistic service the company is offering. The next step is to make a business proposal to the prospect or respond for a request for proposal. The following step is to close the order and disregard the competition. The final step is to keep the company sold on the company’s art products. Buy means to authorize the purchase of art[ii].

6. Business products are more complex. Clarity is essential to sell an artistic creation to a business. The business could be offering a number of artistic services to a business. All the services and artistic creations are in a contract. The idea is for the marketer to simplify the product description.

7. Business buyers buy for their company – and for themselves. The individual making the purchase is not only concerned about the effect of the product on the business. He or she is also concerned as to the effect of the product on himself or herself. This is very important because if a product is good for the business but bad for them, they will find a way of interfering in the sale process and convince the boss not to buy the product.


[i] Robert W. Bly. Business to Business, Direct Marketing. (Chicago: NTC Business Books, 1998), 8-22.

[ii] George C. McNutt. Business/Industrial Marketing and Communication: Key to More Productive Selling.(North Dakota: Crain Books, 1978) 1

 

Business to business selling – Art/Design


The Art/Design World

What is the mystery of marketing art to an art advisor? Multiple sites discussed the different trends about corporate art acquisition but only China knows how to market art to hotels and restaurants. Many hotels have large art collections that look mass produced and cheap.  For the past three years, it has been difficult to find an art advisor or designer that is interested in the contemporary art created by Kelton Contemporary Fine Art. Although the art collection is viewed as part of the company’s overall image, the art world continues to keep this area of selling art a mystery.

An artist can concentrate on selling his or her artwork by using business-to-business marketing. A very large part of the art business supports itself by selling art to collectors, museums, foundations, corporations, and the government. Corporations include hotels, restaurants, hospitals, legal or medical practices.  Artists that want to specialize in selling their art to other business have to understand the difference between selling art to consumers and to companies.

Need advice on finding legitimate affiliate programs and advertising online


Finding a legitimate affiliate program is a struggle. A legitimate affiliate programs that provides good products in the field of art is hard to find for a small internet site.  This artist wants to offer the people that come to this blog quality not quantity. Affiliate programs and advertisers pay the artist for displaying ads on his or her website for others. The problem is that many affiliate programs pay differently. Also many affiliate programs have elaborate acceptance policies. Many have one thing in common in that they only pay the artist if the customer buys an item from the internet site. The different payment models include pay-per-click, pay-per-sale, or pay-per-lead. The best brands that fit an art internet site include art supplies, art books, art education, art DVD products and art instruction courses.  The main concern about finding a legitimate affiliate program is not to fall in a swindle and not to saturate the artistic site with advertisements. This artist is in need of advice. What do you think about this?

How not to buy art?


Image

These are a few valuable ideas that anyone can try when thinking of purchasing an artwork. Anyone can buy art and collect art. People have to do their research and find out about the artists and their artworks. It only takes a little research and a few visits to a gallery to learn more about different contemporary artists. This is a list of the things you can consider not doing when purchasing art:

 

1. Don’t do the research – walk in and buy the first art piece you see

2. Don’t create a short list of everything you see in an art gallery

3. Don’t ask any questions about the art you see

4. Don’t ask the seller to let you pay for the art in installments

5. Don’t know anything about the art or the artist

6. Don’t know anything about the art providence, history, or documentation

7. Don’t have an idea if the art price is fair

8. Don’t try to buy art directly from the artist. 

Selling your art: Search Engine Optimization


First, Kelton Contemporary Fine Art will like to wish everyone Happy Holidays. Each week Kelton Contemporary Fine Arts is going to add new information about selling your art online. This week we are going to discuss Search Engine Optimization (SEO). Search engine optimization (SEO) is the process of improving the ranking of an internet site in a search engine. The higher the ranking of an internet site in a search engine, the more visibility it will receive by visitors. There are different types of searches that this optimization targets. The customer can search for local searches, images, videos, academic searches or niche-specific searches. SEO is an excellent marketing tool for promotion, analyzing customer research patterns, tracking customer search engine and keywords preferences. To optimize an internet site, the artist has to change content, html, and increase keyword relevance by adding tags. Tags are metadata that are the most frequent keywords that a customer uses in a search. An artist has to perform research to determine the most popular keywords used as tags.
Google AdWords keyword planner is a popular tool to research the most popular customer keyword searches. The Google AdWords keyword planner comes with a built in traffic estimator to plan search campaigns. The idea is to perform marketing research to determine the most popular search keywords that customers are utilizing. A search will provide information as to the percentage of individuals that have used specific keyword combinations in searches. The artist can perform a research to determine the most popular keywords for a specific niche, such as art. The artist can use this information as a metatag at the beginning of the html code to optimize the internet site. The internet site will increase in ranking in the search engines and customers can find the internet site faster. An artist can also optimize an internet site by increasing the number of backlinks (incoming links).
The artist has to go to the internet and register their site with the major search engines such as Yahoo, Bing, Google, and the Microsoft Network. Once the site in indexed, it can be found by the crawlers for their search results. To improve visibility the artist can write content frequently or include a title tag and meta description in the artist’s site home page. Cross-linking between pages also increases visibility by the search engines. The artist has to create content for the user and not the search engine. The next step is to make the content accessible to the search engine spiders. The artist wants to build high quality pages to catch the attention of the customer.

Rossana Kelton
Artist, MBA in Accounting